The One Thing You Must Do To Write Killer Google Adword Ads

Posted under Uncategorized by seolinkvine

Since the early 2000s, Adwords has been the premium destination for PPC advertisers who want to drive highly qualified and targeted traffic. So that’s what we’re talking about today, how to write stronger ad copy for better results.

Be clear and concise at all times with any ad copy you write. Since a PPC advertisement doesn’t have a lot of space, you don’t have that real luxury to play with words. Google, and others are similar, allows you only 25 title characters and 35 main body characters; and that includes spaces, too! Your PPC (classified) ads must out of necessity be short and to the point. You won’t get more than a few seconds to grab the attention of the searcher. If you think that’s bad, just imagine being anywhere but on page one. Now that’s depressing. Here’s something to try, and it’s great for only getting people who are more interested in your offer; just go ahead and use your price in your PPC ad – only people who are ok with it will click on it. Obviously price matters, no kidding, so it’s important to know that anyone who clicks on your ad with the price in it should be accepting of the price. If he doesn’t really have the budget, then there’s absolutely no use for him to click on your ad as it wouldn’t deliver any value to you.

Every word in good ad copy must be there, and there are no extraneous or big words, either. You will notice when you write PPC ads that there’s not much room, and so you need to make every space and every word and letter count for all they have to offer. You will be putting yourself at a handicap by using unnecessary words.

Always write as many headlines as possible, and then take your best picks and test them against each other.

Split testing is merely testing one thing against one other thing, and that is what you will do with your headlines. The primary thing that everything contributes to is your conversion rate for whatever your most wanted response is. Another highly important area to test is your offer, as well. It’s up to you if you feel you should be an offer in your ad, so the best way to find out is to test. You can test your headline, call to action, benefit given in your ad, etc. You will need perhaps at least 500 impressions, and preferrably more, to get an idea about a split test. Just keep furthering your knowledge about writing advertising that works, and then keep at it until you get the results you like. Avoid getting frustrated with PPC because it’s a lot easier than most people realize.

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