SEO Advice For Any Website

Posted under Uncategorized by seolinkvine

If you’re a beginner to SEO, this is the place to start. In this first tip, I’m going to explain everything you need to know to get started with SEO on your website.

SEO is broken down into two major components: “on-page” and “off-page” SEO.

The way I like to look at it, on-page SEO is the way you get your site into the game, so to speak. It’s how Google will know what keywords you want to rank your site for. They won’t always oblige, but the on-page elements will be your jumping off point and you need to tend to these factors correctly so that you give your site the best possible chance to make it onto the first page.

Before I get into the specific factors, I want to point out that you should target ONE (TWO AT THE MAX) KEYWORD(s) per page of your site, whether that’s a home page or inner page. If you try to target more than two, you’ll confuse Google and your site may not rank for the term your going after. So if Google decides to rank your page for multiple keywords, consider it a bonus. If you intend for your site to rank for multiple keywords, then plan to make multiple pages and target individual keywords with the following principles in mind.

In on-page SEO, you will need to pay attention to the following factors:

1)  Keyword in your title – you want to make sure it’s somewhere in there. It is best if the title IS your keyword.

2)  Keyword in the URL – again, just make sure it’s in there. If the keyword is an “exact match” URL, that is best. However, that is not a necessity to rank, whatsoever. Google probably only gives a small boost for this. The next best is to have http://example.com/keyword.

3)  Keyword in the “description” – this is the part that comes up underneath your title tag in the search engines. It is super-important to Google because it is all about delivering relevant results. Try to include your keyword twice within the first 60 characters of your description. But you also want to make your description readable and enticing to get the web surfer to click on your link.

4)  Keyword in your “H1″ header – In html coding, there is something known as headers, H1, H2, etc. Make sure your keyword is in the H1 tag and it is best if your keyword IS the H1 tag. Most of the time, especially with wordpress blogs, your title and your H1 tag are one in the same. Most people forget or don’t know to do this and this alone will put your site over someone else’s if you have everything else in place. Don’t forget this step!

5)  Keyword used on page – Use it from 3-10% density. No reason to nitpick over this. If you have 100 words on your web page just include your keyword 3 times.

6)  A note on meta keyword tags – Google doesn’t look at them at all. But Bing does.
So once you’ve figured out “on-page”, you need to start “off-page” (”backlinking”), which is an enormous topic on its own. Keep in mind that you will NOT consistently rank for keywords without doing backlinking. It is considered to be 90% of SEO. I look at it like “reputation building.” Google judges the backlink quality, quantity, and methods of your site and from that, gauges how much people like your site. Ultimately, your “reputation” will determine how high you rank.

About the Author: Jonathan Scott is an seo consultant who has been helping small businesses get better search engine rankings and website traffic generation since 2006. Jonathan has a new seo training course and other quality training he is giving to you for free. Go to http://www.traffictrainingcourse.com/optin.html