Increasing Your Site’s Conversion Rate

Posted under Uncategorized by seolinkvine

All online businesses want to increase conversion rates; however, it can literally mean testing and tweeking many aspects of the sales process. But what we will do, here, is just talk a little about several tips to help improve your conversion rates.

Think about this, before you shop and purchase something new, what comes to mind when you’re really thinking about buying it? Everyone wants to know if the product works; does it do what the sales material says it does. Right? The concept of social proof has existed for many decades and long before the internet came along. If your website or sales material is lacking in social proof, commonly called testimonials, then merely adding real testimonials and presented in the best way will automatically increase conversions. Testimonials accomplish a lot of things just one of which is they lend credibility to your business and product. Those with more details and specific information about how the product helped are more powerful. In the United States, it is illegal to display fake or forged testimonials, so do keep that in mind. There has been so much abuse on the net over the years, and if anyone detects or suspects that you’re using fakes, then they may very well report you. Always be sure to add some kind of identifying information such as geographic location and first/last name. It’s so easy to use fake anything online; so just be upfront about everything and that’s all you can do. If you’re lucky enough to get a video testimonial, then that will be great because video is the most powerful and compelling.

One of the best things you can do is work to build trust with your audience. One way to help toward that end is to add your contact information such as phone number and address to your web properties. You will appear more credible and trustworthy because you’re not attempting to hide behind anything. It also sends a strong message that you are serious about your business.

If it’s at all possible, have a copywriter take a look at your copy and offer some suggestions for improvement. The best option is to hire a copywriter for your site content or sales material, but if your budget doesn’t allow, then the next best thing is to get a critique. It’s not always possible to know for sure which areas may need to be revised, and that’s why it matters to have a trained eye look at it.

You can find so many other ways to increase your conversion rates, but the number one thing that will get you there is taking action.

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Technorati Tags: conversions, copywriting, online marketing