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How and why to build an email list
Posted under Internet Marketing, List Building, Uncategorized by PresellPro Even if you’re new to Internet marketing, you’ve heard the same old saying a thousand times. The money is in the list. List marketing is probably the most powerful way to create a profitable home based business. You can’t afford to ignore this powerful approach.
Why it works
In most cases, people need to see a marketing message more than once before they’re persuaded to make a purchase. Repeated encounters are a key to generating sales. You have the chance to share your messages repeatedly with those who are a part of your list.
Additionally, people are more prone to spend their money with people the trust and know. List marketing gives you a chance to develop a relationship with the people on your list. That increases your credibility, producing more sales.
How to do it
Building a list is a rock-solid way to take advantage of a good home based business opportunities online, and it beings with a single simple page – the squeeze page. A squeeze page is a landing page designed with a single purpose. It should convince readers to sign up for your list. Everything else is irrelevant.
Most of the time, people encourage sign ups by offering a free gift to new subscribers. This is a proven strategy that you can use to spur the success of your business.
It’s not enough to have a good freebie, though. Building a squeeze page the right way is just as important. There are certain squeeze page strategies that produce the best results. You should be using those moneymaking approaches. That will involve closely following three important guidelines.
Squeeze page basics
First, keep your squeeze page free of any links leading to other sites of pages. You don’t want to provide your prospective customers with an “escape route” or distractions that may reduce conversions.
Second, you’ll need to write a short, powerful message. You want to make your offer of an inducement attractive and you don’t want to dilute that point with extraneous verbiage. Don’t forget that your squeeze page only has one purpose – to build a list. Every word on the page should serve that function.
Third, you need to treat the sign up process like a sale – you must “close the deal”. That means that you will need to make a strong, persuasive call to action as part of your sign up form. Make it clear to readers that they’ll benefit from the simple, free act of filling out your subscriber form.
Summary
If you follow those three recommendations and offer an attractive freebie, you’ll be well on your way to building a list. You’ll have the chance to build good relationships with your potential customers. It will also allow you to reach them with your marketing messages on multiple occasions.
Online list building is a powerful way to improve your Internet marketing performance. The fact that so many successful marketers embrace list building isn’t an accident. The money really is in the list!
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