Boost Your AdWords Ad Conversions Through Improved Copywriting

Posted under Uncategorized by SLV

There’s no doubt or question that Google AdWords can be extremely lucrative and powerful for advertising and branding, etc. In order to succeed, you must have some knowledge and lay of the land – have no doubt about that. This article is all about Google AdWords, and there are a couple of take-home strategies you need to know about.

List the very best benefits you have to offer to your prospects, and write them out from strongest to weakest. Do you know the difference between benefits and features? If not, then you need to learn that as soon as possible. If your XYZ Widget can save 2 hours a day for someone, then a good benefit is not only time savings but being able to use that time for more productive activities. The thing to remember is that people are basically selfish, no joke, and the benefits allow them to “feel” the emotions associated with the things they want. If you tell people the specs of your software, they will yawn and click on another ad. Just remember that you want to express the benefits as clearly and powerfully as possible. That is why we suggest writing out a list, and what you’ll do is split test ads with different benefits.

Of course, you will want to test your ads, always, and you can find the benefit that converts the best in your ads.

You will do what you want, but if you want to get good at this, then you will never steal the copy from other PPC ads. A lot of lazy advertisers have no problem with copying ads they see and think are successful. If you’re ok with robbing yourself of the chance to write good copy, then that is your decision and fine with us. The best approach is to study those ads, and then write your own if you want to improve. There is no shortcut to business success, and people do it but the success is always short-lived.

Just keep working and learning and doing – in time your efforts will distinguish you from all the rest, and the lazier people will never get anywhere meaningful.

Last but not the least; don’t forget to include your main keywords in the display URL. More best results with Google, be sure to use the appropriate keywords in your PPC ads, but don’t be stupid and try to stuff your ads. It is not as difficult as you think to learn how to write effective AdWords ads that can perform well.

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