What’s the secret to getting Google to even notice your site?

Posted under Internet Marketing by seolinkvine

Did you ever notice that getting a site noticed by Google reminds you of when you first starting dating and all the things you had to remember about first impressions? Here’s the scope from an Austin SEO Company -  when you think about it, SEO is like dating etiquette guidelines for how your website stands a better chance of getting noticed by Google and the other search engines.

Let’s face it – we want Google to marry our websites and yet Google wants to date us and practically everyone else on the face of the internet. So its up to us to know how to best grab Google’s attention and keep it.

Hygiene

Hygiene is crucial- just like in the offline world. Just like what we were told when we realized that we wanted someone else to notice us, cleanliness matters.

- You want every thing you talk about on your site, the majority of the time to stay away from pornographic terms, even the accidental use of a word- stay away from adult content OK if you want to stand a chance for positive organic search engine results.

- Build a site that loads quickly and easily.First impressions mean a lot even in the Google bot world. If your site takes too long to load for Google – they aren’t going to let you near their customers. You would quickly go to another site if it took forever to load, right?

- Make sure you don’t have HTML errors – they don’t have to be visual to you to be seen by Google.You can run your site through an HTML checker to find if you have any and where they are. You can even Google for the term “html checker” and find several to test.

- Make sure your links are working. Broken links are seen by Google and they don’t like them.

Be Friendly

Make it easy for Google to access your site. If you’re doing a lot of flash development on your site – especially the first page – there’s nothing for the search engines to READ. They need WORDS. So if you neglect this point expect for Google to walk past you on the street and not say hello. No matter how pretty you are, Google can’t see you without words.

Be Yourself

Like in real life – if you are being yourself you may not have a million friends but the ones you have will really be your friends.

So being yourself in terms of your website is knowing what you are about and then being that.Know your keywords – don’t try to make every page or the home page of your site reveal the entire purpose of your life, site or business. You need to think in terms of one maybe two terms a page and optimize your page and its content for that keyword.

Focus on adding pages or posts and then optimize those for that one search term.

Google LOVES the clarity and simplicity of that. If you use so many terms on a single page Google thinks the first one is the most important but when it sees the second one it adds a little weight onto that one and same thing to the next one. Pretty soon NONE of your keywords has decent weight for Google to “take you to met the parents” on Page 1.

Your Friends

At some point when you’ve been dating long enough, you might acquaint your friends to your date. Google sees links from other websites to your site as “friends” of your website.

Much like you did in your early dating, if you introduce your friends to a new date too soon, it often has a negative result on the relationship. In fact,if you were to suddenly have 1000’s of links to a new site, Google would be highly suspicious. So if you’ve been around for a long time Google is comfortable and that makes sense to Google and you won’t spook anyone. But if you’re brand new and you know everybody?Not likely unless you were doing something to trick the system.And then Google will stop returning your calls and putting your site further back in the search results.

What’s interesting about Google is that it actually cares about the quality of those other sites. Google wants you to have friends because it means they aren’t your only connection to the outside world. Google can relax a little – that you’re not just dating Google for the rankings.

Find out who Google thinks are the cool people and go hang out with them.

Google loves active social sites – its a bit like dating a high maintenance date – they want you to look good to them at all times and go dancing every night.

You or rather your website needs to stay in shape, be interesting, be its own individual and know that if you’re cheating Google will dump you on the dance floor.