Email List Building Strategies

Posted under Internet Marketing, List Building by PresellPro

Honestly, everyone making money online has an email list. It’s the number one key to opening the success floodgates. Because you can market to your list whenever you want. Just push a button and print money – literally.

So, how do you build a list?

Here’s what you need to build your list:

• Your Landing Page
• The Bribe
• Your Confirmation Page

Your Landing Page – The landing page is the page that has your opt-in form on it. This page is the one that asks them for their email. That’s why it needs to look like a professionally designed page. And it needs to be simple to see how to opt in. And have a clear call to action.

If you fail to make a strong close, you’re wasting your efforts. This “close” tells your visitors what you want them to do. And if you don’t include it, they won’t opt in. Oddly, if you don’t make it clear, people will be confused and end up doing nothing.

One way to really spice up your squeeze page is to make it a video squeeze page. This will grab your visitors attention and keep it. It also allows you to tell them what to do several times. And you can have the video just tell them to fill in your form after it’s done playing.

It’s OK, if you’ve never made a video before. Hiring out-sourced help to do it for you only costs $150 – $250. You can also find ready-made list building tools that give you squeeze page templates.

Your Bribe – The second component is the reason they are opting into your list. People need a good reason to part with their email address. Nobody likes spam, so most people guard their email closely. So make your “bribe” a good one!

The only way to make this work is to provide real value. It has to be something that people actually want. And can benefit from. Here’s some examples:

• A report
• A piece of software
• A video
• An email training series

It all boils down to content. Something that’s useful and helpful to your visitors. And of course it has to be free. If you make it good enough, they will give you their email in exchange.

If you’re worried about creating this content, don’t be. It’s super easy to hire someone to create it for you. You just pick the topic and they create the training. A 5-part email series is a good freebie. Each email will cost between $20 and $25. So, you’ll get the whole series written for under $150.

There are also list building products that include the follow up email series. Two critical aspects of using a follow up series. The first thing is that it delivers value to your subscribers. And second, it needs to make you money. One very easy way to make some money from your list is with affiliate marketing. This allows you to get started with no products of your own. And make money right away from your list.

Your Confirmation Page – The “thank you” page is the final piece of the puzzle. After subscribing to your list, your visitor is redirected to this page. It’s a great idea to give them some valuable information right on the thank you page. That way, they feel glad that they gave you their email address. It also sets the foundation for your relationship with them. It also makes them more likely to open your emails.

This is another case where you can get a complete marketing package. Or you can do it yourself. And do your own writing for this content. Or have someone ghost write for you.

In closing

It doesn’t matter if you do all of this yourself. Or if you hire people to do this for you. Or go with a complete package. The key is to start building your list. Because once its built… You can basically write your own meal ticket.

Technorati Tags: email marketing, Internet Marketing, List Building