Affiliate Business Tips

Posted under Affiliate Marketing, Internet Marketing by PresellPro

If you’re not preselling, you’re losing money

The most important thing you can do to increase your affiliate commissions is to presell properly.

First, what is preselling? Well, it is an art. And it’s also a science. The goal is to get your reader prepped to make a purchase. Then you send them to the site that sells what you’ve prepared them for. When done correctly, your reader will not even notice.

The gist is that you give your reader some useful information. Then send them to the sales page. We’ll get into how to do it correctly in a minute. Before we get into that, you should understand what’s in it for you. Some major benefits of this process:

• It helps your reader trust you – And gaining the trust of your readers helps them want to click your links. Which obviously means you’ll make more sales.
• Preselling is disarming – Nobody likes to be sold something. By not doing that to them, your reader is less defensive. Unguarded reading means they’re not filtering what you say. And your intention is conveyed more easily.
• It creates buying readiness – Now they’re open to hearing what you’re telling them. Being open means, they are open to everything you give them. This includes the sales website you send them to! Being open to a sales message is what it means being in a buying mood.
• You make more money – You’ve prepped them and referred them in the right state of mind. Open to the sales message and feeling safe. The only thing that can result is increased sales!
• It increases customer satisfaction – People like to make their own buying decisions. Instead of being manipulated into buying. So they are happier with their purchase.
• It boosts your profits – Satisfied customers are less like to refund. Which means you keep more of your affiliate commissions.

Obviously, it’s important to presell. You earn more commissions. And increase your customer satisfaction. That’s a clear win-win.

Now, here’s how preselling works:

OK, now you understand why it’s so important. And I hope you’re resolved to being preselling, too. So, let’s talk about how to make it work. Remember, there are two components – art and science.

Part 1 – The art of it

First, you have to gain the trust of your reader, so they let their guard down. And the only method of doing this is to give exceptional value to your readers. But you can’t give them so much that they think they have everything they could need, and that’s what makes it an art. That is, they have to be wanting more when you refer them to the product sales page for the product you’re trying to sell. And since they’re more open, they are more likely to make a purchase.

Part 2 – the Science

You also have to include some very specific things.

One of these key elements is the presentation of the information. You have to have your end in mind. In the end, you want to sell a specific product. There are two ways to accomplish this with great content. The first method is to provide enough info to get them started, but not enough to finish. Or you can give them so much information that it feels overwhelming to do what you’re talking about. Either way, the product sales page solves the problem.

Next, you have to use “convert linking” methods. You have directly to the home page of the product. That’s because nobody likes to click on affiliate links. But, without your affiliate link, how do you get credit? There’s a trick to make this work… You use the “covert cookie” strategy.

Next, you want to make sure you’re linking on related words and phrases. People are used to clicking on hyperlinked words to get information they’re looking for. And when the words are in context like this, it makes perfect sense for your reader to click them.

Using this system, you’re virtually guaranteed to increase your affiliate business success.

OK, here’s the not-so-good news:

This process is not easy – at all! Let’s talk about everything required to put this plan into action: Awesome content. The entire process depends on your being able to provide useful information to your readers. This means you have to be able to write well, and have enough knowledge to be useful. Writing to presell. Yes, you must providing useful content. You also have to present the info in a way that provides real value. While at the same time making them want more. Or make the information so overwhelming they realize they can’t do it on their own.

Picking products. Next, you’ve got to pick the right product to presell. If you can manage to get the article written well. You’ve wasted all your effort if the product doesn’t sell well.

The technical know-how To be most effective you have to use the “covert cookie” method. This is actually pretty simple – just embed a 1 pixel X 1 pixel image and set your affiliate link as the “source” of the image. (Just don’t mess it up. Otherwise, you won’t get credit for your sales.)

In closing:

Now you know what it takes to be a Presell Pro. Using these techniques will increase your affiliate sales by 500% or more! It’s absolutely critical to do this every time – and to do it correctly. Please don’t be lazy. The effort it takes is well worth the benefits…

Technorati Tags: affiliate business, affiliate commissions, Internet Marketing