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Archive for the ‘Traffic Generation’ Category

Sep
07

Get indexed, get ranked, get traffic

Posted under Internet Marketing, Traffic Generation

No one can deny that you need traffic to your website in order to succeed online. And the best kind of traffic is free traffic. Where does free traffic come from? Google and other search engines.

How does Google give out free traffic?

This is something you’ve experienced first hand countless times. You load up Google or another search engine. Enter the words you’re interested in. And click one of the links that shows up. That website owner has just enjoyed the benefit of free traffic. We will be discussing here how to get website traffic to you for free.

If you’re like most people you only click links on the first page or two. In fact, the first page of results receives almost all the free traffic. And what’s more, the first 3 get over 70% of the clicks.

So to get any significant amount of free traffic from Google, you really need to be on the first page. And that means you need to be “ranked” in the top 10 by Google. And this bring us to…

What is search engine optimization?

SEO means that your website is clearly about something specific, Google knows that that is and thinks others will agree and find your site useful. The intricate formula Google uses to figure this out is really only known by Google. There are several factors that we do know.

Getting indexed

Before your website can begin gaining ranking, you have to alert Google to it’s existence. This is called getting “indexed.” This is when Google looks at your site and take notes about it, which are stored in their database.

To get indexed, you have to help Google find your site. Links from other sites are the easiest way to accomplish this. Since some of these site will already be indexed, Google will follow the links on their pages and find you.

Use your Twitter and Facebook updates to get quick indexed links to your site. Google visits these sites many times every day. So any new links will be followed right away.

Gaining ranking

After this first hurdle, you need to start gaining ranking. Just getting indexed does you almost no good, considering that Google has billions of pages in their database.

Here’s what’s important in ranking:

  • Content
  • Links
  • Activity

SEO content

This is the SEO work you do on your page. You need to make sure your content matches the search terms you’re going after. The topic of this article is clearly SEO. One reason Google knows this is because the words search engine optimization appear inside it. And another way this is determined is by the other related phrases like traffic generation that are also in the article.

You also need to make sure the title tags, outbound links and the domain itself match the topic of the page. Google uses all of this content to figure out what your site is really about.

Your links

The next thing to consider is your links. This includes both the inbound and outbound links. It’s very important that you have more links coming in than you have going out. So the number of inbound links is important.

Article spinning is a super easy way to get a bunch of inbound links. With this strategy what you do is write an article about the topic you’re targeting. You have to also write several different versions of your articles. And post unique versions to lots of websites that accept articles. The more sites you can do this for, the more links you’ll get back.

Increasing your activity

And lastly, it’s seems clear that Google expects important pages to be actively updated. Static pages that just sit may rank at first, but will fall off over time. Google expects you to be updating your site regularly. RSS feeds are an easy way to keep your content changing.

Comments from other people on your page are another fantastic way to keep your content updated. So, obviously, you need to get people to visit your site on your own, too. Online forums are simple source of real live visitors.

What you need to do is sign up with several forums in your niche. And post their often. And link back to yourself in your signature file. This gets you inbound links. And it also gets people to your web page.

Conclusion

It’s important that you do everything listed here. But let’s face it, writing multiple versions of the same article. Setting up tons of profiles on forums. And posting your content all over the web is time consuming. And the bad news is that you probably won’t do it.

Fortunately, you can get rank builder software to do all the grunt work for you. So the best thing you can do is to automate this process. This way you’ll actually do it. And not doing it means you will never get free traffic from Google.

Aug
20

Things To Think About When Considering Traffic Generation Techniques

Posted under Traffic Generation

Internet marketers all face the same problem when they start out, how to create some quality traffic to their websites. It can be difficult for new internet marketers to draw in the right crowd to their sites. Many people have wasted and lost large sums of money by investing too much money in fruitless campaigns or at the wrong time. Others have worked their tails off trying to utilize every single method they come across, which can be a really exhausting way to live. There is more information available on the web than any sane person would know what to do with, so lots of people just seem lost. The first step is to know exactly what market you will be targeting and deciding how best to reach them. It is very possible to generate large volumes of the traffic that you desire for your site, but you will need to have specific goals set, and then follow them through until completion. The following article will explain numerous ways to reach your target audience and get some interest in your site. Check out this awesome Traffic Siphon web site.

One of the elements of a traffic generation campaign that should be of obvious necessity is making sure that your advertised is well targeted. If you are able to tailor your ad so that it properly gathers your target market, you will see great results. You need to be aware of who you are trying to draw in and then you need to focus on pleasing these people.

This will not only help you get clarity but will also help you save a lot of time and money. Lets say, for example, that you are using Pay per Click for your campaign, if this were the case you would want to select a good set of keywords that are used by your market so you will get highly targeted traffic that will convert. Your market research should be sound, since the kind of traffic you receive will depend on that.

The easiest way to attract the right kind of traffic is to go where your potential customers hang out. Find out what forums and discussion boards they visit frequently and what kind of information they share there. This sort of research will give you insight into the questions that need answering in the area and also what the most popular topics are. Once you have a clear understanding of the forums in your niche market, then all you need to do is take part in those discussions and provide value to the other members. How should you accomplish this, though? Simply put, give thoughtful insight and answer other users’ questions. Most of the forums have an option to add your website’s link in the signature, so the more people are exposed to your signature, the higher traffic you will receive. The best thing about forum traffic is that it’s highly targeted and converts really well. Think you’ve seen it all when it comes to affiliate marketing techniques? Not until you’ve seen this Traffic Siphon website.

Another method that is widely used for traffic generation is trading links, especially with with other sites that already operate in your niche. This method will usually produce good results for you and for your partners as all parties involved will be able to enjoy an advantageous relationship and reap the benefits.

This sort of cross promotion will be a good strategy for you if you need to increase target audience your reach. Even better, though, is that this method should be able to improve your search engine rankings because you will be building the number of back links. In the end, if you do a good job coming up with a well thought out marketing plan, you should not have trouble generating traffic. You might have to wait a little while as the plan kicks into high gear and everything gets rolling, but after things start working you will be able to cruise to great traffic generation. The underlying factors that will drive your success will be how well you have planned your roll out and how well you pay attention to the feedback you get from the campaign.

Additional Resources:
Keywords Search Engine Optimization

Aug
10

Traffic Generation Tips

Posted under Internet Marketing, Traffic Generation

The most important thing in any web business is traffic – lots and lots of traffic. Of course you also need to have a valuable offer for your visitors – a reason for them to transact with you. After getting the traffic you just need to convert it into subscribers and customers . . . but that’s the easy part. So, the critical step is to generate a steady flow of visitors.

Here are some tips for generating website visitors:

These are the best and fastest ways to get free visitors coming to your site:

  • Web 2.0
  • Article Marketing
  • Video Marketing

And here’s how to use each method…

Web 2.0 Methods

Web 2.0 simply means the new family of websites that have user-generated content. These are great sites to work with because they allow you to participate in this content creation. Because these sites get so much traffic, Google and the other search engines treat these sites with greater importance in their algorithms. Which means the content on them gets “indexed” faster and with more weight. So, if you place links to your own site inside your content, you get a search engine ranking benefit from those links. This is the hidden benefit of using Web 2.0 sites. Getting free web 2.0 traffic is a big topic that we’ll discuss more later. This is good overview of the reason to get into it, though.

Article Websites

The next thing we want to talk about is article marketing. Article sites are in essence web 2.0 websites. In typical web 2.0 fashion, article sites rely on user-generated content (i.e. your articles). Just as with the other web 2.0 sites, having your content included gives you immediate traffic and search engine ranking. And the hidden benefit here is that your reach grows as other people take your articles and put them on their blogs and sites. And because the terms of the directory say they have to include your “resource box” you get links back from all these other sites, too. In order to get the most free traffic make sure you:

  • First, spend the time to determine your keywords
  • Write specifically to target these keywords
  • Be sure to link to your site on the keywords you’ve chosen. Do this inside the article itself and in your author’s bio.

Video Sites

And finally, we need to talk about getting traffic from videos. Once again, this is really a sub-set of web 2.0. And it carries all the same benefits of article marketing. And if all that wasn’t enough, you also stand a much stronger chance of getting a high search engine ranking for the keywords you want with video than you do with text-based content.

Here are just a few video marketing tips:

  • Set up your YouTube account
  • When people view your videos, you want them to visit your site, so turn all the other modules in your profile off
  • Put relevant “tags” in your profile
  • Make sure to include in your profile a link to your site
  • Add at least one video to your profile
  • For each video use your keywords in the tags, the descriptions and the title

In closing…

This is a great overview to get your started generating massive traffic to your site.

Aug
08

Traffic is King, but this comes FIRST

Posted under Keyword Research, Traffic Generation

Let’s talk about some powerful ways to get free and automated traffic coming to your website.

But, first…

The first thing you need to do before you start going after any traffic is keyword research. The reason this is so important is that you are going to be building content and traffic sources for specific keywords. This means it’s critical to select your keywords properly.

While doing your keyword research, keep the following in mind:

  • How competitive are the keywords you’re going after? You’ll have to analyze the competition and see what’s out there for this.
  • Will the keywords you’re targeting bring buyers? Certain keywords are good for generating a lot of visitors who don’t buy anything. You want to generate visitors ready to buy.
  • What about affiliates? If you want to build a huge business, you’re going to need affiliates to help you. This means that some of your traffic focus should be on getting affiliates to your site.

This is critical to your business, but it takes a lot of time and effort. Experts are expensive and don’t guarantee results. The upside is that these two factors keep most everyone from even doing their keyword research. If you’re smart you will use website traffic software to help you with this process. This way you get this critical step done fast and done well.

Only then can you start getting traffic

Once you’ve done your properly keyword research, you’re now ready to start targeting these keywords to draw in visitors.

Here’s a short list of sneaky traffic techniques:

  • Most people overlook the power of Surveys!
  • “Traffic Traps”
  • Video Sharing Sites

Surveys

People love filling in surveys. You can use this fact to provide “sticky” content for other website owners. It’s a win-win. They get a great perk on their site and you get a link back to yours. The beauty of this is that it generates website visitors for you with no work on your part. This is a sneaky little idea that most people never even think of. So, get creative and make up a survey that’s wacky to get other people interested in putting it on their sites.

“Traffic Traps”

These sites, like answers.yahoo.com are filled with people asking and answering questions for each other. Once again, the main reason for this site is not the reason you’re interested. What you want to do is use these sites to generate traffic and leads for your business. Now, you can do this all by hand – visit a classified ads or answers site and one by one copy and paste contact info. The good news is that it’s easy to find website traffic software that can do this automatically. These tools put the whole thing on auto-pilot and just deliver the leads to you each day.

Video Sharing Sites

No doubt you’re aware of YouTube and other video websites. In fact, YouTube has over 2 billion videos watched per day! So don’t miss out of this incredible source of free website traffic.

Even if you don’t think you can make a good video. It’s really easy to just start with an article or something you’ve already written. Then simply record yourself reading the text and you video the screen with a simple screen capture program. You can even get software that will automatically do this for you.

Summary

Figuring out how to get some visitors to your site is not hard at all. Just be a creative and think outside the box a bit. You can even use software to automate most of what we’ve talked about.

Don’t waste any more time:

  • Step 1 is researching your keywords
  • Then create some surveys born to go viral
  • Build your traffic traps
  • And don’t forget about video