The Internet Marketing Lounge

Come Chill Out in the Lounge & Learn about IM

Archive for May, 2013

May
15

Expert Advice On How To Get The Facebook Marketing Results You Need

Posted under Uncategorized

It’s true that marketing on Facebook can be easy, but there are some caveats. The most important is that only a solid knowledge of what it takes to succeed will truly bring you success. This article provides that knowledge and all the tips and tricks you need to create a great campaign.

Talk with your fans often to get their feedback on your products. Take note of things posted on your page. Many businessmen that are successful have received great marketing ideas that work from the general public. Your fans are the reason you are successful.

If you have a follower complaining on your Facebook page, try your best to resolve the issue publicly. This will let others know that you are a reputable business and will handle all of your obligations. If you cannot resolve a dispute with a customer publicly, try handling it in private.

Remember to respect your followers privacy when using Facebook to market your business. If someone sends you a glowing review through a private message, remember to ask their permission before making it public. They may have chosen to send you the message that way because they did not want to be publicly acknowledged.

Think about why your page exists. Are you simply trying to get the word out about your company and new products? Or, is the page functioning as a forum for better communication with your customers? Once you have a clear picture of what you want your page to do, you can begin working on your marketing goals.

Try sending updates. Facebook Page Administrators can send messages to every person that “Likes” their page. When you have something valuable on your Facebook business page that your fans should know about, you can send them an update so that they’re aware of it. Be prudent with how often you do this by only sending updates to fans when it’s really important.

Use videos to make your Facebook page even more engaging. Facebook is a really visual social media platform. It’s much more visual than Twitter. Photos are great on Facebook, and videos can really be show stoppers. If you’ve got great videos to share, you can see your posts get a lot more likes!

Try to create a dialogue with your customers. Ask them what kinds of products are their favorite or if there is anything they would like to see added to your business. Try to keep the topics for dialogue positive. Do not ask them what was the worst experience they had with you or one of your products.

Keep track of how many sales you generate thanks to your Facebook campaign. Count how many customers purchase products with the coupon codes you share on Facebook. You can also use a visitor counter to keep track of how many people follow links to product pages you share on your Facebook page.

You should post videos regularly on Facebook. A video should be much easier to notice than a text update and can be used to share a lot of information with your audience. If you cannot find quality videos your audience will be interested in, consider launching your own video blog.

Organize a contest and offer a prize to the contestant who gets the most votes. The subscribers who enter your contest will ask their friends to vote on their entry. This is a great way to get more visitors to your page and perhaps get some additional subscribers for your campaign.

There’s a reason Facebook has become such a popular marketing tool. Every day, new people sign up for Facebook, and each one of them is another person you can reach out to. If you use Facebook to its fullest potential, you’ll be unstoppable. Thanks to this article, you know just what to do.

You can even find software on the market that harnesses the marketing power of Facebook. Real Quick Commissions is all about using Facebook, and it’s tens of millions of unique monthly visitors, to get traffic to leads that you promote. It basically takes hours of marketing and whittles it down to a few minutes, allowing you to rapidly expand your marketing and reach more consumers in whatever niche you are marketing to. 

The Real Quick Commissions software draws eyeballs to affiliate links you setup on Facebook fanpages, creating a viral marketing explosion on social media to get you more clicks… and hopefully more money! Are you interested? Well, check out a Real Quick Commissions review here. 

 

May
07

Navigate Your 2013 SEO Campaigns By Using These Top Tips

Posted under Uncategorized

Since Google’s 2012 Panda and Penguin updates, there’s been non-stop discussion concerning the future of SEO. The question on everybody’s lips being – ‘Is this the end for SEO?’

Unquestionably the answer to this is ‘no’.

Whilst SEO has undergone and continues to undergo changes, it is still just as important to the success of businesses. The majority of consumers rely on the internet to lead them to the products and services they want most. If your business website is no place to be found, that’s a great deal of sales that you’re losing out on.

With regards to SEO, what businesses need to remember is this – SEO campaigns (see – SEO ) not only need to become smarter, but more human. After updates like Penguin, the sites that thrived were those that had always placed greater importance on good-quality, fresh content. The businesses that kept the search users in mind, rather than algorithms, are the ones that are sitting at the top of Google right now.

Do you too want to get back on top of the search engines like google? Then update your SEO efforts with these top tips for 2013:

1.Content is King! In the past, the biggest mistakethat businesses made was focusing their efforts on generating traffic (see – Essex pay per click marketing ), not people.

As opposed to optimising content and building links for the search engines, why not do it with the search user in mind? Frequently updated and useful content, blog posts and eye-catching articles – this is what will help your site to go up in the esteem of both search engines and search users.

2.Be Diverse. A good mixture of well-researched and diverse anchor text and traffic sources will allow you to build a more natural network of back links. This won’t only help you to rank higher with search engines like google, but also get search users sharing and accepting your links.

3.Engage Your Audience. All the link-building in the world will get you nowhere if you’re unable to engage with your online audiences. Search engines and search users are both looking for content which is good quality and sharable. Build a relationship with your audience, give them a reason to want to return to and talk about your site.

4.Be Authentic. Social media platforms such as twitter, Facebook and LinkedIn can all prove useful tools when trying to create a recognised, trustworthy business brand. Social media, blogs, directories, Google places – use these to gain your business greater online exposure and give search users an authentic brand that can be trusted.

If you’re SEO campaigns have gotten you nowhere or slowed since the latest Google updates, perhaps you need to take a long, hard look at your current strategies and see what can be improved.

Remember that in SEO, slow and steady wins the race; choose usability over aggressive link-building and 2013 will be a breeze.

For more information on SEO and SEO services, see – http://www.seoessex.co.uk for more details about seoessex.co.uk .

May
03

Find Out What Facebook Marketing Could Do For Your Business

Posted under Uncategorized

It’s now not uncommon for a business to try their hand at Facebook marketing (see – Facebook and marketing). Because after all, social media sites are popular with nearly all online users, making them the perfect place to promote your business.

If you are a relatively small business seeking to grow your brand awareness online, but are still uncertain if Facebook marketing is for you, then take a look at the 8 top ways Facebook could benefit your business.

1.It’s Free:
Facebook let’s you reach out to customers and advertise your goods and services – totally free of charge! Facebook provides yet another cost-effective tool for online businesses to take advantage of.

2.It’s Easy:
Even the biggest internet novice is capable of setting up a Facebook account, it’s really very simple. After you’re all set up, why don’t you follow other business Facebook pages, to see how they make the most of this valuable marketing tool?

3.Builds Brand-Awareness:
Similarly to Google Places advertising (see – SEO Google places), one of the biggest benefits of using Facebook as a marketing tool is that it’s a cheap and easy way to build your business’s brand awareness. Regularly updating your Facebook page with informative and interesting activity will help your business to build a bigger online presence.

4.Improves Customer Relationships:
Use your Facebook page to get conversations started with customers; study what your customers want, what they enjoy most about your business’s services or products. Encourage customer activity by running competitions, adding pictures, starting forum conversations.

5.Offers Multimedia Features:
Facebook offers businesses the option of using multimedia opportunities such as video advertising and product imaging. It’s multimedia features such as these that can prove very effective for advertising.

6.Effective Advertisement:
For promoting services and goods, Facebook can be used as the ideal platform. With facebook, your products and services are out on display for everybody to see. Whether you need to promote events, run competitions or get a buzz surrounding your latest product – Facebook can help you achieve this.

7.Targeted Customers:
Facebook can put your business directly before a large, targeted audience. By joining Facebook groups that are similar to yours, you can connect with people that may prove your ideal future customers.

8.Improves SEO Efforts:
A good SEO campaign is essential to the success of any business’s website. Fortunately, by applying good SEO tactics to your Facebook marketing, you can use Facebook to boost your link networks and gain your website greater online exposure.

So, do you think Facebook marketing could be beneficial for your business?

If you are interested in learning more about Facebook marketing and local search marketing in general, see – UK local search.