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Archive for September, 2012


How to Build Your Own Business Marketing Plan

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It doesn’t matter how big your business is, if you aren’t yet thinking of developing your own marketing plan, this is the time that you need to fix that. In the world of small business, this is one of those tools that is the most often ignored. Sophisticated and intricate marketing plans are something that every bigger corporation has in place. Do not think for even a second, though, that these plans are only useful for larger businesses.

It would take too long to list the benefits individually but one of the biggest is that you will be able to get lots more work done. Every day you will automatically be able to see exactly what you should be doing. Creating a plan, when you do it properly, doesn’t waste time; over the long haul it actually saves quite a lot of it. For low- to high-scale commercial websites is the right choice.

It is important to keep in mind that a marketing plan is a living document and the information in it is going to shift and change. For example, this will happen because the things you project and the things you expect to happen are hardly ever entirely accurate. The budgets you develop for your advertising and marketing are varied and different and they tend to shift and change. Not every advertising campaign you run for your business is going to be a rousing success. Keep an eye on the activity that results from your campaigns and note it in the plan itself. This forces you to hold yourself accountable for your business.

It doesn’t matter what your product or service is, you will have distribution channels because all businesses have them. When you do not know what yours are, you need to figure that out. Don’t think in general terms here; your marketing plan, after all, is designed to guide you for as long as you are in business. You also need to be aware of the fact that your plan is going to need to be upgraded and revised along the way as you progress. But your channels for getting your business in front of your audience will vary. The best approach here is to brainstorm the methods you already know and then put any extra ideas that you think up to work. Try to think not in terms of what needs to be done in the next day but in what needs to be done later on.

As you plan your attack, your budget is going to be a determining factor as to the planning of what and how you can do them. This is where any personal experience you might have with budgeting will come in handy. It is going to be so much better if you save for this toward the end of your planning process. What you’re going to do is look at each of the things that you need to do and accomplish and then estimate as best you can.

You must be as specific as possible and also place project costs or campaign costs, etc. Once you see the numbers, don’t be alarmed if you are not sure how you will accomplish it. Since this is about the future, you also need to make income projections that are realistic.

Don’t let the idea of building a marketing plan intimidate you. Just create an outline of what you need to do and then start working through it. But, before you can enjoy the most benefits possible, you’ll want to do the best job possible with them.


How To Develop Engaging Content Easily and Professionally

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There really has always been a recommendation for engaging and solid content, but there seems to be more of a serious emphasis at this point. Content is what makes everything happen in business, and that is especially true on the net. Join us in the article as we talk about what excellent content is all about, and then learn a few things to include in your business bag of tricks.

Anyone that wants to engage their readers needs to be so emotionally. Of course, you can have phenomenal content, but if it does not move them emotionally, it isn’t going to help you very much. Whatever you write down, it has to appeal to them emotionally. The more emotional they feel, the more powerful your content will actually be. It’s a known fact that content that is emotionally driven gets more response as it engrosses the reader and pulls him right into the core of the subject. If you are able to tap into their emotions, you will be winning the content game, by making it very engaging to read. If you have problems, should you discuss them with your readers at all? You bet it is! It is very important to allow your readers to know about your problems, or mistakes you have made, which can help them as well. They will consider what you present from their own perspective, and then think about what they would do from your point of view as they read. Giving your readers information that they can use can actually help them, and if it does, it shows its true value. Alternatively, you can ask your readers a direct question to find out whether they faced something similar, which will obviously make your content engaging. Make sure the problems that you discuss are something that you’ve already overcome so that your readers really gain something out of it. Check out this and learn how the amazing autoresponder works.

Keeping your readers focused, and helping them in any way possible, is really what your objective should be when you write engaging content and post it for all to see. When you write something, and pitch something with no value, your readers will pick up on this instantly. They will know what you have done, and this can adversely affect your online efforts. When people start to trust you, and believe that you are there for their best interests, you will be well on the Internet because of the value and engaging content that you create for your readers.

What you should understand is that creating fantastic content that is worthwhile to read is not that hard to do, nor do you have to be a rocket scientist to accomplish this. What you need to do is form a specific goal or target, and stick with it, as you create content for your Internet endeavors. But as long as you’re able to take the right kind of action and know in which direction you’re going with your content generation strategy, you will be able to consistently produce high quality content.


Ideal Pointers For Designing And Selecting Relevant Squeeze Pages For Your Adwords Campaigns

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Following a series of tests conducted in August in Latin America, Spain and Portugal, Google has officially announced an update to the AdWords algorithm at the beginning of October. The objective is to improve the user experience.


Thus, the caliber of landing page selected can have greater weight in determining the standard Score (or quality). Using the quality of squeeze pages, click-through rate and relevance with the keywords were already three main factors of Quality Score. However, precisely the importance of these three factors will therefore often evolve towards a larger share for the quality of the destination page.



The creation and collection of high quality squeeze pages and a strategy Adwords relevant based on different landing pages becomes essential.


Here are a few recommendations and ideas to help you improve the quality of landing pages for your Adwords campaigns:



How to choose / the nice (s) page (s) of destination?


1. Avoid sending your visitors to the website. Rather prefer the more specific pages inside website.


2. Use squeeze pages that meet recommendations in ergonomics in order to offer visitors the very best user experience possible. As an example, avoid pages with pop-up (or pop-ups) or a long time to load.


3. If you have access to data from Google Analytics website online before placing your Adwords campaign, elect to start pages which have the best performance indicators (low bounce rate, time and energy to visit the page interesting load time Fast page).


4. Test multiple squeeze pages for 1 to 3 weeks to determine the ones getting the best performance (click through rate, bounce rate, conversion rate, etc..). You should use the particular functionality offered by Adwords Campaign Experiments to try two different squeeze pages together to get a group of keywords.



How to build your campaign keywords when compared with landing pages?


5. Segment inside a meaningful strategies by your Adwords campaign different ad groups depending on the chosen landing pages.


6. Bear in mind the need for consistency involving the following:


    the search phrase / clicked through the user;

    Group keywords when the keyword is clicked;

    Ad: ideally, it will indicate the keywords – for example by inserting them to the display URL (eg / my-keyword) or with a dynamic insertion of words Type in the title or body from the announcement;

    Keyword present in text content from the destination page. Also feel free to optimize your pages for organic SEO (HTML tags, text content, etc..): This could have a positive impact on your campaign!


7. Keep the promises on providing the offer landing page displayed in your ad.


8. Use extension ad Ad Sitelinks (or Sitelinks ads), that if positioned across the organic results, allows an individual to select specific pages. Be sure you consider the relevance between the keywords chosen for your Schedule link from the ad and people of the destination page.


When you have other tips to improve the quality of landing pages, please inform us :)!


Now, in order to find out more on tips on how to produce  more visitors and conversion for your site, grab your own copy of this great e-book about landing page and  conversion rate optimization.


Mobile Marketing Advice That Even A Novice Can Use

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With the right tools, mobile marketing can bring in a great deal of profits. The guidelines in this article represent some of the best practices for mobile marketing.

If you really want to mount a successful mobile marketing campaign, only send the best offers possible to users. This way your customers will not be irritated every time they receive a message from you; in fact, they will be excited because you offer such great deals.

Keep in mind that it is more difficult to navigate online when using a cell phone or other mobile device. A mobile marketing campaign should be built on an intuitive and user-friendly platform that allows the user to view your messages on their mobile device. This can translate in pages that appear more simple to computer users. However, you want your site open for as many users as possible.

Gather as much research about your target audience as you can prior to starting a mobile marketing campaign. This way you can feed their needs and give them what they want. That way you’ll have a much higher chance of the recipients wanting to read your advertisements.

Be relevant. Be purposeful when using mobile marketing. The information you put out needs to speak to your potential customers’ problems. Ensure that you give them what they need and want, and they will repay you with their business.

Implement a usability test. If your customers are not able to properly view the content of your site on their mobile devices, it isn’t really worth sending it out to them. You can recruit family, friends and colleagues to receive your test messages to ensure that your campaign is going to work with a variety of mobile devices.

For your mobile point of sale system software – ETP Group

Dedicated short code is the best choice. You will pay more, but your brand will be protected. This can provide you with legal coverage as well.

Similar to how you would test a website on various web browsers and operating systems for computers, you should also test mobile websites on different mobile browsers and mobile devices. Some mobile devices use special browsers, and others have limitations based on their screen size or resolution. Your ads and site may not look the same on one device as they do on another. At least check how your content looks on the most popular devices.

Consider purchasing dedicated short codes rather than sharing codes. It can be expensive, up to 2k, but they will be yours. If you keep using the same short code, it will eventually be linked to your company. It is a tiny price to pay and you won’t need to worry about legal problems as well. Note that you too can get into trouble if any code sharing company decides to abuse the system.

Focus on understanding your customers. You need to know their desires and targets in order to market them correctly. If you do not know what your customer is interested in, you will not be successful in selling to them. If you want to be successful, you need to learn about them.

Mobile Search Engine Optimization is the future – WSM website

Make your mobile marketing messages compatible with as many platforms as possible. Make sure that all of the major players, Blackberry, iPhone, and Android, display your messages clearly. It’s smarter and simpler to alter your message to fit all three platforms, than to try and tailor your design for each one. Simple is often the best solution for these problems.

In the content area of your mobile marketing campaign, it’s important to keep the message short so it can be easily understood. Attention spans are short, so use a short message which includes your company’s name.

Work your social networks to generate the most interest in your mobile marketing. Facebook, Twitter and your own website are popular choices for mobile marketing, but don’t forget to do promotions in your physical store location, if there is one, Give your mobile marketing plenty of coverage, in order to give your customers many different chances to opt in.

Having a mission statement can help keep you on point with your mobile marketing message. Maintaining your principles is key to you being successful in your business plans. For Retail CRM point of sale software solutions –

Every successful mobile campaign should have a home base. Focus your efforts on creating a mobile presence that brings new visitors to your domain and connecting with existing visitors. Don’t base your whole approach on the use of a mobile platform.

Use your normal website to drive traffic to your mobile website. One of the most simple ways to attract visitors to your mobile site or applications is to mention them on your traditional site. When regular customers see this on your website they will be able to see that they can also connect with you when they are traveling.

People looking at your website on their mobiles will not have the same ease of access as computer users. Keep your mobile campaign uncomplicated. This might make it appear simple if you’re using a computer, but the format will be ideal for mobile devices.

Avoid texting your customers during odd hours, such as early mornings or late nights. Regardless of how enthusiastic customers are about your products and services, and regardless of how appealing your text message content is, it is highly unlikely that a customer is going to be thrilled about receiving a text message while they are sleeping, or as soon as they wake up.

Due to the popularity of social media, it is important to find ways to incorporate it into your overall mobile marketing strategy. Encourage people to share your deals and offers by giving them a discount or a coupon code when they do. This will help you get their friends as customers too.

MMS, otherwise known as Multimedia Messaging Service, is an excellent tool that you can employ to deliver coupons in order to reward your customer base, or attract new customers. Send promo codes in coupons. These coupons should contain a special code that your mobile site can track. Offering coupons will entice new customers to your business and at the same time, reward those who are already established customers.

As shown above, different people understand mobile marketing to be many different things. There is no widely accepted concrete definition. Although it is commonly accepted that it includes marketing through mobile devices, such as cell phones. Apply the knowledge you’ve gained here to use mobile marketing to further your business.



Free Logo Designs Offer: Get Free Points Worth Dollars

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New registrations at DesignedInSeconds are getting 100 Totally free Start up Points (worth 10 Dollars). Additionally, each member recommendation brings you One hundred more points. You may use these points to get started on a new contest and get logos done by several logo designers. Or cash them out!

With DesignedInSeconds you can get your logo prepared for free. It is a wonderful platform for Logo Exchange! Designers swap their creativity in order to meet the quality of logo required by their clients. You can also earn points through posting entries in logo contests by winning contests.

DesignedInSeconds certainly is the #1 marketplace for crowdsourcing logo designs. It connects creative designers from world wide with consumers seeking quality, affordable design services. This huge market makes it simple and straightforward for business owners along with designers to get logos quickly done for totally free.

A typical contest provides a large number of designers competing to generate the best layout. The more points you offer, the more designers you’ll attract. Our creative designers produce designs in accordance with your requirements, so each entry to your layout contest is tailor-made simply for you! Designers really enjoy guidance, so the more information you provide, the better the quality of your finished product.

Besides the customer who refers a new customer obtain a bonus worth 10 USD – the new customer also gets a bonus. The new website features quite simple features. You recruit a panel to launch free logo contests, which you could add custom specifics of what you want. You can view almost all posted contests along with the contests added by you. You can submit styles and get entries in your designs. So, don’t overlook the opportunity and get your $10 (from One hundred Points you get) today!