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Archive for March, 2012

Mar
22

Must Have Features For A Website

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Internet is reaching the masses. Presently, the number stands at near a billion. It is going to grow much more in the coming years. Thus if you Apart from being a big leap for technology accessibility, this also means that there are new techniques and opportunities for marketing.

For a website to do what you expect it to, it needs to work well. Most complex websites run on the top of neatly structured and well thought out databases, which gives them scale and flexibility. Apart from functionality, user experience essential factor. A too complicated user interface is not appreciated by the general public. The site needs to be catchy, attractive eye catching. The content must be top quality as well.

High uptime is important, since downtimes are never attractive to consumers. If you have a business website, an e-commerce site or anything like that, you can easily lose a lot of business if your site isn’t up most of the time. It’s impossible to have a site up all the time however, the maintenance times should be kept to minimum. An effective site is database driven. Information storage should never be an issue. Every visitor should be given the opportunity to become a member of the site through registration. There needs to be space for blog postings and feedback threads. You’ll only get good and constructive inputs if you allow visitors to send their feedback. Database thus becomes an important part as it keeps you keep all the data coherent and structured.

If you process payments on your site, it becomes even more important to appear trustworthy and have perfect security settings in place. For the most part, a good website hosting can help you with the database, uptime and other such issues. There are several types of hosting: shared, virtual private servers and dedicated servers. Depending on your budget and needs, you can choose one.

Unless you have a hobby site, free website hosting isn’t recommended. In free website hosting, downtime is frequent, connection speed is slow and ads are automatically attached. For a hobby blog, it can be a stopgap arrangement. Smaller businesses that do not need huge storage can opt for shared hosting. In this type of website hosting service, you share the server with another site, which means sharing everything including applications. The downside of it is slow speeds.

If you have the budget, dedicated hosting should not be a problem.  It gives you top class service, excellent specifications and excellent speeds. This is suitable especially for buy and sells businesses. Collocated on the other hand is the most expensive, because you will be purchasing a server and will have it housed in a web host’s facility. With this setup, you have total control.

Mar
11

Receiving the Ideal Results

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Are you wondering how you can get the best results from the contextual link building marketing campaign you have embarked on? Do you wish to know what you have to do to get the best results and some excellent returns on your investment? There are a good number of approaches to accomplish this and they include:

Creating as Numerous One Way Links as You Can

This is the first and most important aspect of contextual building. Get as many one way links as possible using anchor texts on your content. It is best to not only have only links pointing to your own website. At the same time be sure that there are some outbound links to some good relevant sources, this way, the search engines see that the linking is all balanced and not one-sided.

Keeping all Linking Natural (No Paid Links)

A top quality link development agency will whenever possible stay clear of all paid links. The way to obtain the best results is to retain the links natural. Using this method, the search engines could recognize a natural linking pattern and move such websites higher up through the page rankings. Paid one way links suggest some type of manipulation and so are quite precarious. According to Matt Cutts, “The goal is not to “make your links look natural”, the goal is that the links are natural.” I hope that spells it out for you.

Executing Deep Website Linking

The idea would be to not just link to the primary page on your website, it is a lot more beneficial to link to other deeper or inner pages on your website. A high quality building expert will make certain that contextual links additionally point to deeper pages on the website.

Hiring a Top Quality Link Building Company

You may be thinking you can do this all by yourself. Correct, it seems like simple in theory. But in practice, you could literally commit weeks looking for beneficial sources for your one way link building service. In its place, hire a link building company. They are good at this and in addition to, they are able to get more results than you could due to their expertise, tools, team and understanding of the marketplace.