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Archive for August, 2010

Aug
21

Affiliate Marketing Revised

Posted under Affiliate Marketing, Internet Marketing

Everything you think you know about building an affiliate business is wrong. Everything you’ve been taught is simply out of date. You need to adapt and change or perish.

You’ve been duped

You’ve been told it’s easy to get started as an affiliate. Well, that’s true . . . to a point There’s no doubt it’s easier than starting your own business. But starting your own business is really hard, so it’s all relative.

The bad news…

To top it off you’ve been given false information. The first thing you’re taught is to pick some great products. Next to look for easy keywords to target. Then to use these keywords to buy ads promoting the product. And sit back and collect the profits. But, it’s all wrong.

Don’t bother with keywords

Keyword advertising used to work. But the competition has shot the price of keywords through the roof. So, throw it all away.

A better way

All is not lost. Here’s how to win at this game.

  • Get into CPA marketing
  • Do demographics research
  • Do image ad marketing

Do CPA marketing instead of product promotion

CPA means Cost Per Action. It’s much better than promoting a product. Because your visitor doesn’t have to buy anything. Your commission is generated when they complete an “action”. Such as filling in a form. Which is much easier than getting them to buy something.

Utilize demographics data

Don’t waste time researching keywords (see below). So spend your time doing demographics research. First, select the CPA offer you want to promote. Next, you go to Quantcast.com. And find your target demographic.

Market on display networks

So far, you’ve got your CPA offer and your target demographics. You can target these exact demographics on display networks. Using image ads. And you don’t need to know or buy a single keyword. Plus you’re going to save a ton of money. Keyword ads are expensive, but image ads are still cheap.

Summing it up

This is a great way to make money fast. Because you can start CPA marketing for free. It’s much cheaper to do image ads than keyword ads. Display networks let you do demographics targeting. And your commission is much easier to earn.

Aug
20

Things To Think About When Considering Traffic Generation Techniques

Posted under Traffic Generation

Internet marketers all face the same problem when they start out, how to create some quality traffic to their websites. It can be difficult for new internet marketers to draw in the right crowd to their sites. Many people have wasted and lost large sums of money by investing too much money in fruitless campaigns or at the wrong time. Others have worked their tails off trying to utilize every single method they come across, which can be a really exhausting way to live. There is more information available on the web than any sane person would know what to do with, so lots of people just seem lost. The first step is to know exactly what market you will be targeting and deciding how best to reach them. It is very possible to generate large volumes of the traffic that you desire for your site, but you will need to have specific goals set, and then follow them through until completion. The following article will explain numerous ways to reach your target audience and get some interest in your site. Check out this awesome Traffic Siphon web site.

One of the elements of a traffic generation campaign that should be of obvious necessity is making sure that your advertised is well targeted. If you are able to tailor your ad so that it properly gathers your target market, you will see great results. You need to be aware of who you are trying to draw in and then you need to focus on pleasing these people.

This will not only help you get clarity but will also help you save a lot of time and money. Lets say, for example, that you are using Pay per Click for your campaign, if this were the case you would want to select a good set of keywords that are used by your market so you will get highly targeted traffic that will convert. Your market research should be sound, since the kind of traffic you receive will depend on that.

The easiest way to attract the right kind of traffic is to go where your potential customers hang out. Find out what forums and discussion boards they visit frequently and what kind of information they share there. This sort of research will give you insight into the questions that need answering in the area and also what the most popular topics are. Once you have a clear understanding of the forums in your niche market, then all you need to do is take part in those discussions and provide value to the other members. How should you accomplish this, though? Simply put, give thoughtful insight and answer other users’ questions. Most of the forums have an option to add your website’s link in the signature, so the more people are exposed to your signature, the higher traffic you will receive. The best thing about forum traffic is that it’s highly targeted and converts really well. Think you’ve seen it all when it comes to affiliate marketing techniques? Not until you’ve seen this Traffic Siphon website.

Another method that is widely used for traffic generation is trading links, especially with with other sites that already operate in your niche. This method will usually produce good results for you and for your partners as all parties involved will be able to enjoy an advantageous relationship and reap the benefits.

This sort of cross promotion will be a good strategy for you if you need to increase target audience your reach. Even better, though, is that this method should be able to improve your search engine rankings because you will be building the number of back links. In the end, if you do a good job coming up with a well thought out marketing plan, you should not have trouble generating traffic. You might have to wait a little while as the plan kicks into high gear and everything gets rolling, but after things start working you will be able to cruise to great traffic generation. The underlying factors that will drive your success will be how well you have planned your roll out and how well you pay attention to the feedback you get from the campaign.

Additional Resources:
Keywords Search Engine Optimization

Aug
15

7 reasons why you MUST have your own info product

Posted under Internet Marketing

Think about this: What is the number one reason people get online everyday? The answer is simple – they’re looking for information. Information seeking is so huge that Google alone hosts 400,000,000 searches every day! Why should you care? Well, this is an opportunity for your to provide what people want – information. And when done correctly, you can get paid for it, too!

Info marketing 101

This is by far the simplest business you can start. You take information and turn it into a digital product – like and ebook. And people pay you for the information inside it.. It couldn’t get much simpler.

How do you make it work?

We’ve established that it’s a simple concept. In order to be successful you’ve got to provide information people want. So step one is to discover what kind of info people want. How do figure that out?

One easy way to figure it out is with a simple search. Head over to ask.com or Yahoo! answers and see what kinds of questions people are asking. You’re looking for popular questions or common themes. For things that are causing people discomfort. And solve the problem for them by writing an info product on it.

An encouraging word

If you’re concerned about information product development Consider this: An info product is just a bunch of articles strung together. Don’t try to write a whole ebook. Just write some articles for your blog. And when you have a collection, refine and expand on them and combine them into a single ebook.

So, what’s so great about ebooks? Interestingly enough, we’re back to the name of this article How about 7 reasons why:

1. Ease

Once it’s built it runs pretty much on it’s own. And your customers need very little support. Which means there nothing for you to actually *do*. You’re building a completely automated business.

You don’t have any inventory. You don’t have to ship anything. It’s digital.

2. Repurposing

Once you have a few info products created. You can put together bigger more expensive information products. It’s very easy to package multiple ebooks together as one new one. And your new product will be able to carry a much higher sticker price. Your customers will gladly pay more for a single bigger ebook. Instead of several small ebooks.

3. Resale rights

Since it’s your product, you can offer other people the resale rights. This is a very popular topic right now, because people just don’t want to invest the time and money into making their own. Plus, you get to charge two to three time as much for these rights.

4. Leverage

It’s your content, so you can use it in as many different ways as you want. Break it apart and create a multi-part email series with it. And build an email list that you can sell other products to.

5. More leverage

Don’t stop there . . . break it into several smaller reports. Then you can use the reports as the front-end of your product funnel. They can be free or low prices. And it still benefits you because it in a lead-in for the main product. You can even make these viral by allowing your affiliates to give them away. Which brings us to…

6. An affiliate army

This is one of the biggest reasons of all. When you own your own products. You can get other people to promote it for you. Imagine having 100’s or 1000’s of other people promoting your products. Well, you *need* your own product to get affiliates.

7. Joint Ventures

OK, this is by far the biggest reason why. The number one way to launch your success is through joint ventures. And this is probably the number one reason to create your own product. Without your own products, you can’t do JVs.

Summing it up

If you don’t want to sell digital products by now, then you’re either crazy or not listening. 😉 With your own info product you can write your own ticket. Because you’re 100% in control. So, don’t waste any more time:

  • Go to answers.yahoo.com
  • See what people are asking about
  • Write about the answers

The steps on how to write an ebook are really that easy. Before you know it, you’ll have your own info product.

Aug
14

Using Web Audio for Success

Posted under Affiliate Marketing

There is no doubt that web page audio significantly increases results. If you don’t have audio in your arsenal, you’re missing out. Adding it raises your opt-in conversions. It boosts sales, too.

But why?

It’s simple. Most of the web is cold and impersonal. It adds a human touch to your site. And adds the feel of a real live person. In short, it makes your site come alive. And people like to interact with things that are alive!

Here are the benefits

There are actually two profit boosts from using audio. You’ll convert more visitors into buyers. And you’ll spend less getting those customers. You won’t have to hire someone to write your sales letter. Just record some audio and add it to your site. Your visitors will respond better to a heart-felt message from you than some fancy copywriting.

You’ll get more subscribers, too. Most people need to be led by the hand. So you just add a simple audio that says: Enter your email address in the form. Just this one simple thing will boost opt-ins up to 315%!

How to use website audio

A welcome message on your homepage. A warm welcome can be the deciding factor. Your welcome message could make them stay when they would normally leave.

Step-by-step instructions. Just like in the opt-in example. You can use audio to tell your visitors exactly what to do. Use this to lead them through the ordering process, as well.

Product testimonials are great. A written testimonial is good. But an audio testimonial is better. It’s much hard to fake an audio testimonial. Using audio makes it much more believable. And will definitely increase your results.

Sneaky tick

What about creating an entire product using audio? This is by far the easiest content to produce. And your customers will be very happy with the product. Think about how popular podcast are. And you can get someone to transcribe them for very little money. Then you’ve got an eBook, too – but it was easy to create!

Is it hard to add audio?

It’s actually really easy. You can find a lot of programs that create audio buttons for you. There’s no knowledge required on your part. The software creates the audio button code for you. Just paste the code you copy from the software. You don’t need to even consider this part.

Summary

Here’s a recap of the benefits. Setting up some web audio will do wonders for all your results. You’ll get more sales. You will also increase your subscriber opt-ins. And you can use it to create products and sales letters quickly. You’ll be one of the few you use these strategies. But audio is a really big time and money saver. Start using it today and you’ll be glad you did.

Aug
13

Sneaky Affiliate Tricks

Posted under Affiliate Marketing, Internet Marketing

Yes affiliate marketing rocks, but it’s really hard to get started. The reason is because there is a lot of competition. The challenge is to try and outdo other affiliates and think of ways to do a better job promoting. It’s also hard to figure out what to do because there’s a lot of information out there. Well, here’s on simple thing you can do that will put you ahead of the game.

Affiliate videos

The power of video is undeniable. The reason it’s so pervasive is because everyone loves it. About the only thing that keeps people’s attention anymore is video. So using it in your affiliate promotions is a no-brainer!

Here are a few ideas for creating affiliate videos:

  • Record your testimonial
  • Do a video walk-through
  • Ordering
  • Do a preview video

Do a testimonial video

It doesn’t get any easier than this. Simply turn on your recorder and talk. Don’t worry about quality. Just seeing another real person endorsing a product helps your viewers decide to buy. And the mess-ups or mistakes just make the video more real. So serious, just turn on the camera and talk. Use one of the other ideas if you’re feeling shy.

Walk-throughs

This technique works slightly more subconsciously. You’re taking the role of teacher and showing how to use the product. And seeing it being used is a great way to make people want to buy it. If the product is useful, watching the tutorial makes them want to buy it. So, obviously, pick a good product to demo.

Record the order process

This could be the most powerful method of all. Record yourself placing an order. Watching you make a live purchase will inspire your viewer like nothing else. In the first place it acts as social proof. In general people are more likely to something they’ve seen other people do. Second, it builds trust. Your advice is easier to trust if they can see you’re doing what you tell them to do. And let’s not forget about good old fashioned envy. They see you getting the satisfaction of making the purchase and that makes them want it. You can add some extra punch to this by ending with: In order to get to see the inside, you gotta buy the product.

Record a preview of the members area

This one is perfect for building up the value of what you’re promoting. You do a tour of the members area. They get to see everything they’ll receive when they order. It also reduces the reservations of skeptics. It’s much easier to trust they’re getting something if they actually seen it.

It’s easy!

There’s no technical knowledge required. Some very easy to use programs make the videos for you. The software really does all the work So there’s no need to even think about the technical side. Just focus on the benefits:

  • Make more money You’ll earn more affiliate commissions when you add video. People like video, so start using it.
  • Less refunds Less of your commissions will be clawed back, too. Thanks to you people know what’s inside before buying. So, very few of them will cancel their order.
  • Outdo your competitors! This is a really easy thing to do. And almost no one is doing it. That puts you ahead of the pack.

So get serious about your affiliate business and add video in now. Not using video is detrimental to you business. So do it!

Aug
12

Are You Building Links The Right Way?

Posted under Internet Marketing, Link Building

Linkbuilding is a term often referred to as the process of getting links that are relevant to your site from other similar sites This process is easier than you might think This article explains some of the longest lasting tips to backlink successfully.

One very effective link building trick is to simply comment on blogs that are in your niche. The search engines such as Google give the most credit for one way backlinks, so this is what you should concentrate on. After you find a blog on a topic similar to yours, post a thoughtful comment and move on to the next one.

Don’t forget to put in your link when you post to a blog. You should only do this in a respectful way, as you don’t want to be labeled as a spammer. As long as you write something that contributes to the blog, you won’t have any problems. By leaving helpful comments you can also start to build relationships with other marketers in your niche, which can end up being just as useful to you as the links you get.

Here’s a little know secret for link building – provide your professional expertise in exchange for backlinks. If you already have the know-how of a skill such as SEO, web designing, writing, logo creation, etc, then you already have the necessary means to make something of yourself with this procedure. Once you identify your skill set, the next thing you need to do is directly approach a well-established site and give them an offer from your end. Explain to them the positive effects you will bring to their sit and the only thing you ask for in return is a credit backlink on their page. This way you can actually find a way to get the finest branding, especially if your offer is taken by a sit that has a valuable audience.

Another effective way to build high quality backlinks is through forum signatures. There are an abudance of forums you can use that offer you the opportunity to signature your link in posts. Forums are highly reguarded by Google and other search engines. It is really quite simple to post to forums that will increase your rating and essentially boost your site and potentially your sales. Just make sure you’re not posting at irrelevant forums because that would just affect your rankings negatively.

While building quality backlinks is not something you can do overnight, it’s very important to your long term success.

Additional Resources:
cpa instruments
cpa instruments

Aug
12

Email List Building Strategies

Posted under Internet Marketing, List Building

Honestly, everyone making money online has an email list. It’s the number one key to opening the success floodgates. Because you can market to your list whenever you want. Just push a button and print money – literally.

So, how do you build a list?

Here’s what you need to build your list:

  • Your Landing Page
  • The Bribe
  • Your Confirmation Page

Your Landing Page – The landing page is the page that has your opt-in form on it. This page is the one that asks them for their email. That’s why it needs to look like a professionally designed page. And it needs to be simple to see how to opt in. And have a clear call to action.

If you fail to make a strong close, you’re wasting your efforts. This “close” tells your visitors what you want them to do. And if you don’t include it, they won’t opt in. Oddly, if you don’t make it clear, people will be confused and end up doing nothing.

One way to really spice up your squeeze page is to make it a video squeeze page. This will grab your visitors attention and keep it. It also allows you to tell them what to do several times. And you can have the video just tell them to fill in your form after it’s done playing.

It’s OK, if you’ve never made a video before. Hiring out-sourced help to do it for you only costs $150 – $250. You can also find ready-made list building tools that give you squeeze page templates.

Your Bribe – The second component is the reason they are opting into your list. People need a good reason to part with their email address. Nobody likes spam, so most people guard their email closely. So make your “bribe” a good one!

The only way to make this work is to provide real value. It has to be something that people actually want. And can benefit from. Here’s some examples:

  • A report
  • A piece of software
  • A video
  • An email training series

It all boils down to content. Something that’s useful and helpful to your visitors. And of course it has to be free. If you make it good enough, they will give you their email in exchange.

If you’re worried about creating this content, don’t be. It’s super easy to hire someone to create it for you. You just pick the topic and they create the training. A 5-part email series is a good freebie. Each email will cost between $20 and $25. So, you’ll get the whole series written for under $150.

There are also list building products that include the follow up email series. Two critical aspects of using a follow up series. The first thing is that it delivers value to your subscribers. And second, it needs to make you money. One very easy way to make some money from your list is with affiliate marketing. This allows you to get started with no products of your own. And make money right away from your list.

Your Confirmation Page – The “thank you” page is the final piece of the puzzle. After subscribing to your list, your visitor is redirected to this page. It’s a great idea to give them some valuable information right on the thank you page. That way, they feel glad that they gave you their email address. It also sets the foundation for your relationship with them. It also makes them more likely to open your emails.

This is another case where you can get a complete marketing package. Or you can do it yourself. And do your own writing for this content. Or have someone ghost write for you.

In closing

It doesn’t matter if you do all of this yourself. Or if you hire people to do this for you. Or go with a complete package. The key is to start building your list. Because once its built… You can basically write your own meal ticket.

Aug
11

Affiliate Business Tips

Posted under Affiliate Marketing, Internet Marketing

If you’re not preselling, you’re losing money

The most important thing you can do to increase your affiliate commissions is to presell properly.

First, what is preselling? Well, it is an art. And it’s also a science. The goal is to get your reader prepped to make a purchase. Then you send them to the site that sells what you’ve prepared them for. When done correctly, your reader will not even notice.

The gist is that you give your reader some useful information. Then send them to the sales page. We’ll get into how to do it correctly in a minute. Before we get into that, you should understand what’s in it for you. Some major benefits of this process:

  • It helps your reader trust you – And gaining the trust of your readers helps them want to click your links. Which obviously means you’ll make more sales.
  • Preselling is disarming – Nobody likes to be sold something. By not doing that to them, your reader is less defensive. Unguarded reading means they’re not filtering what you say. And your intention is conveyed more easily.
  • It creates buying readiness – Now they’re open to hearing what you’re telling them. Being open means, they are open to everything you give them. This includes the sales website you send them to! Being open to a sales message is what it means being in a buying mood.
  • You make more money – You’ve prepped them and referred them in the right state of mind. Open to the sales message and feeling safe. The only thing that can result is increased sales!
  • It increases customer satisfaction – People like to make their own buying decisions. Instead of being manipulated into buying. So they are happier with their purchase.
  • It boosts your profits – Satisfied customers are less like to refund. Which means you keep more of your affiliate commissions.

Obviously, it’s important to presell. You earn more commissions. And increase your customer satisfaction. That’s a clear win-win.

Now, here’s how preselling works:

OK, now you understand why it’s so important. And I hope you’re resolved to being preselling, too. So, let’s talk about how to make it work. Remember, there are two components – art and science.

Part 1 – The art of it

First, you have to gain the trust of your reader, so they let their guard down. And the only method of doing this is to give exceptional value to your readers. But you can’t give them so much that they think they have everything they could need, and that’s what makes it an art. That is, they have to be wanting more when you refer them to the product sales page for the product you’re trying to sell. And since they’re more open, they are more likely to make a purchase.

Part 2 – the Science

You also have to include some very specific things.

One of these key elements is the presentation of the information. You have to have your end in mind. In the end, you want to sell a specific product. There are two ways to accomplish this with great content. The first method is to provide enough info to get them started, but not enough to finish. Or you can give them so much information that it feels overwhelming to do what you’re talking about. Either way, the product sales page solves the problem.

Next, you have to use “convert linking” methods. You have directly to the home page of the product. That’s because nobody likes to click on affiliate links. But, without your affiliate link, how do you get credit? There’s a trick to make this work… You use the “covert cookie” strategy.

Next, you want to make sure you’re linking on related words and phrases. People are used to clicking on hyperlinked words to get information they’re looking for. And when the words are in context like this, it makes perfect sense for your reader to click them.

Using this system, you’re virtually guaranteed to increase your affiliate business success.

OK, here’s the not-so-good news:

This process is not easy – at all! Let’s talk about everything required to put this plan into action: Awesome content. The entire process depends on your being able to provide useful information to your readers. This means you have to be able to write well, and have enough knowledge to be useful. Writing to presell. Yes, you must providing useful content. You also have to present the info in a way that provides real value. While at the same time making them want more. Or make the information so overwhelming they realize they can’t do it on their own.

Picking products. Next, you’ve got to pick the right product to presell. If you can manage to get the article written well. You’ve wasted all your effort if the product doesn’t sell well.

The technical know-how To be most effective you have to use the “covert cookie” method. This is actually pretty simple – just embed a 1 pixel X 1 pixel image and set your affiliate link as the “source” of the image. (Just don’t mess it up. Otherwise, you won’t get credit for your sales.)

In closing:

Now you know what it takes to be a Presell Pro. Using these techniques will increase your affiliate sales by 500% or more! It’s absolutely critical to do this every time – and to do it correctly. Please don’t be lazy. The effort it takes is well worth the benefits…

Aug
10

Traffic Generation Tips

Posted under Internet Marketing, Traffic Generation

The most important thing in any web business is traffic – lots and lots of traffic. Of course you also need to have a valuable offer for your visitors – a reason for them to transact with you. After getting the traffic you just need to convert it into subscribers and customers . . . but that’s the easy part. So, the critical step is to generate a steady flow of visitors.

Here are some tips for generating website visitors:

These are the best and fastest ways to get free visitors coming to your site:

  • Web 2.0
  • Article Marketing
  • Video Marketing

And here’s how to use each method…

Web 2.0 Methods

Web 2.0 simply means the new family of websites that have user-generated content. These are great sites to work with because they allow you to participate in this content creation. Because these sites get so much traffic, Google and the other search engines treat these sites with greater importance in their algorithms. Which means the content on them gets “indexed” faster and with more weight. So, if you place links to your own site inside your content, you get a search engine ranking benefit from those links. This is the hidden benefit of using Web 2.0 sites. Getting free web 2.0 traffic is a big topic that we’ll discuss more later. This is good overview of the reason to get into it, though.

Article Websites

The next thing we want to talk about is article marketing. Article sites are in essence web 2.0 websites. In typical web 2.0 fashion, article sites rely on user-generated content (i.e. your articles). Just as with the other web 2.0 sites, having your content included gives you immediate traffic and search engine ranking. And the hidden benefit here is that your reach grows as other people take your articles and put them on their blogs and sites. And because the terms of the directory say they have to include your “resource box” you get links back from all these other sites, too. In order to get the most free traffic make sure you:

  • First, spend the time to determine your keywords
  • Write specifically to target these keywords
  • Be sure to link to your site on the keywords you’ve chosen. Do this inside the article itself and in your author’s bio.

Video Sites

And finally, we need to talk about getting traffic from videos. Once again, this is really a sub-set of web 2.0. And it carries all the same benefits of article marketing. And if all that wasn’t enough, you also stand a much stronger chance of getting a high search engine ranking for the keywords you want with video than you do with text-based content.

Here are just a few video marketing tips:

  • Set up your YouTube account
  • When people view your videos, you want them to visit your site, so turn all the other modules in your profile off
  • Put relevant “tags” in your profile
  • Make sure to include in your profile a link to your site
  • Add at least one video to your profile
  • For each video use your keywords in the tags, the descriptions and the title

In closing…

This is a great overview to get your started generating massive traffic to your site.

Aug
09

Membership Niche Selection Tips

Posted under Internet Marketing, Membership Sites

This article explains how to select a profitable niche for your membership business.

Step 1 – Find a Fanatical Market

The first step in developing a profitable membership business is to find a market with fanatics in it. What’s a fanatic? It’s someone who is so excited about a certain topic that they will spend their time and money on information about it. Now that we know what we’re looking for, let’s talk about how to find them…

  • Here’s something you may not have considered – magazines! We’re so internet-based these days, it’s easy to forget about them. It’s becoming increasingly difficult to run a print magazine. So if you see one on the shelves you know they are making money, which means that there are enough people interested in what they’re saying to make it profitable. If they can make money in a print version, you can probably make money with a membership website.
  • Watch and listen for fanatics in your daily life. Pay attention to conversations, social events, TV, restaurants, public places to see what people are talking about. If people are talking about it, they are interested in it. And that may also mean they’re willing to pay money to learn more about it.
  • Again, looking in the physical world for clues you can tell there are lots of people interested in something if there are clubs and organizations around the topic. Conventions are expensive to hold and attend, so if one if going on that’s another strong indication of a good niche to go into with your membership website.
  • And of course there are all the things you have an interest in, too! There’s a good chance that others are interested in these things, as well. Making money is fun and it’s even more fun if you can do it in a niche you’re excited about.
  • Another fantastic way to discover what people are interest in is Google Trends. This service shows you the current most popular search terms. These topics are the hottest topics because lots and lots of people want information about them. These are the niches you want to be in – lots of people actively searching means lots of opportunity.

Step 2 – Determine the financial feasibility

OK, so you’ve got a great idea for your niche membership business with lots of fanatics. But will they actually spend money? One way to figure this out is to see if other are making money in it.

OK, how do we figure that out?

  • First go to Google and type in the name of your niche followed by “blog” and “forum”. If there are blogs and forums related to it, that’s a good sign. This lets you know there is a market (a group of people actively interested in the niche.)
  • Check Amazon, eBay and Google Shopping to find out if others are making and selling products in your niche. If other people are creating and selling products in this niche, it means there is money to be made.
  • Monitor Google Adwords to determine if people are running the same ads for weeks in a row. If they are, this means they’re making money on these ads – otherwise, they’d stop running them. Which means there is money to be made in your niche.

Finally – Figure out your barrier to entry

Once you’ve found a niche and figured out that there is money to be made in, you need to determine if you can break into this niche. How do you gauge the ease of entry?

  • Product types. What kind of products are being sold in the niche? You’re looking for a niche that sells info products. That’s because it’s much easier to build a membership business around information vs. any other kind of product.
  • The next thing to look at is the competition. You don’t want to try to break into a saturated marketing, so figure out how many people are already selling in this niche.
  • Size vs. Competition. Some competition is good. It means that this is a profitable market. And as long as the size of the market is large enough to support the competition, you’re fine.
  • Market readiness. Are people ready to buy? Are the receptive to marketing messages? Every market is different. Sometimes people are looking for information and are ready to pay for it right now. And sometimes it takes weeks, months or even years for them to make the decision to purchase.

Putting it all together

OK, now that you’ve figured out what niche you’re going to go into. Determined there is money to be made and that the competition is not too strong to break into it. You’re ready to start your membership business. If you’ve followed along with these steps you’re success in practically guaranteed. The only thing left to cover is exactly how to run your membership business